One new Tip: How do the Web help you leverage your sales?

Few months are gone since I last posted... business is keeping me so busy!

So let's go back to these essential advertising tips:

# 3 - THE WEB
The web is not only global, but local. As of today, most of the search engines are now offering geotargeted ads reaching new clients, affiliates or prospects within their own communities.

How far have you been to first optimized your web site to target your prospects and clients to benefit the most from organic searches. Before investing any of your budget in Google ads, Facebook ads or any online possibility, you need to exhaust all your "free" options.

Then, if your business needs more clients and your strategy is to generate more traffic to your site or you want to grow your mailing list, investing with search engines or social platforms is a good option... Nevertheless, count between $1 and $2 dollars for a new email address in your mailing list and probably more to get more qualified traffic to your web site.

Anyway, it definitely worth setting up a trial and start learning from there.... Remember, metrics are key to measure the return on your investment.

Contact me if you have any questions!

Wishing you a great week.

Patrick

Next Tip: How is your Branding promoting your business?

Few weeks are gone since I last posted... business is keeping me busy!

So let's go back to these essential advertising tips:

# 2 - THE BRANDING
Your Branding should tell people who have never heard of you,
something about you and your business.
Your brand should instantly communicate a clear message
and a unique experience.

Let's illustrate with an example: The company had some advertising tools that basically displayed their logo. But in terms of branding, it was kind of weak.
Since I started working with them, I have created a strong branding that would differentiate them from their competitors and give a unique experience.

Let's look at the before and after of:

- their business card















- their web site

- more to come with their company brochure and product sheets....

The branding is essential to business recognition... why invest in advertising tools that may not capture as much prospects as possible?

Send me your questions and I'll do my best to answer them...

Have a great week

Patrick

9 advertising tips to improve your business game in 2009!

As I am known for turning one’s luck, I will share with you in the coming weeks, 9 advertising tips to improve your business game!

# 1 - THE LOGO

In addition to representing the professionalism of your company,
a well designed logo also prevents confusion in the marketplace
among clients, supplier, users, affiliates and the general public.

Here is an example of a powerful logo used at its full potential ; The results speak by themselves: this company has more than quadruple its sales over the last 7 years. Today, they are the # 2 microlights manufacturer worldwide ...

What about your business? How is your logo promoting you? Is your clientele reacting to it?

May 2009 bring you some inspiration to take some time to look at it and list its strengths and weaknesses... and discover if there is some potential for improvement!

Don't let your clients guess who your company is, dare state it Boldly!

Best

Patrick

Happy New Year 2009

May this New Year brings you Peace, Joy and Prosperity
Have a great 2009!
Sincerely
Patrick

PS: Come back to discover some exciting information on this blog!